Book a 20-minute callTry the free tools

Three ways I can help

Websites

Fast, clear sites that turn visitors into calls. Structured so ChatGPT, Perplexity and Google can quote you correctly.

See how a project runs

Growth marketing

Organic, viral and performance marketing, measured against one number that matters.

See the three engines

Context systems

Schema, entity graphs and retrieval setups that give AI the right facts about your business.

How it works

One reader skims on a phone and decides in seconds. The other reads every line and repeats what it understood to millions of people.

I've spent 15 years designing and marketing digital products, in SaaS teams at PARiM, Bidrento and Flockler, and with my own clients since.

These days the job has two halves. Make the site clear for people. Make the facts clear for machines. Most sites only do the first.

People and AI are on the same side here. They read the same page and make each other better. AI search sends people your way, and the people who stay give AI more reasons to recommend you. Good design serves both at once.

Check your site in two minutes

How a website project runs

  1. Listen

    A call, your numbers and a look at what people and AI already say about you.

  2. Shape

    Positioning, page plan and copy. You see the words before any pixels.

  3. Build

    Design and build on a fast stack. Schema and structure baked in.

  4. Grow

    Launch, measure, then publish the content that brings leads.

Free tools, a little bit fun

All tools

Two Readers Test

Eight yes or no questions. See how readable your site is for people and for AI.

Take the test

CMO cost calculator

Fractional or full time? Put in your numbers and compare one to three years side by side.

Run the numbers

Page weight checker

Paste a URL. See what makes the page heavy, in plain words, with the fix next to it.

Check a page

Selected work

See all work
Landing page for FinTech, cover image

Landing page for FinTech

New branding, messaging and design for a FinTech site, aimed at more conversions.

2018View on Behance B2B landing page: Checkpoints, cover image

B2B landing page: Checkpoints

A B2B SaaS landing page, designed in Figma and built with Bootstrap.

2018View on Behance Banners for a SaaS, cover image

Banners for a SaaS

Display banners for a SaaS product.

2018View on Behance

Latest insights

Read insights

How to get your site cited by ChatGPT

Five changes that make your pages easy for AI search to quote.

5 min read Read the article

How to get your site cited by ChatGPT

Five changes AI search rewards.

5 min read Read the article

What a small business website really costs

Straight answers on budget, timeline and what you get for it.

8 min read Read the article

Build it with AI, then run it yourself

Two ways to work together. In both, we build your store, app, website or process with AI, side by side. You learn the workflow as we go, so you can manage and improve it with AI after I step back.

  1. Build it togetherWe make the real thing with AI tools, side by side, in your accounts.
  2. Learn the workflowYou see each step, keep the prompts and practise on live changes.
  3. Run it with AIYou manage and improve it yourself. I stay on call when you want a second pair of eyes.

Small and mid-sized businesses

Build and learn

We build the one thing that matters most right now, a website, an online store, a simple app or a workflow, with AI at every step. You work alongside me and keep every prompt, file and playbook.

Usually four to eight weeks. Quoted after a 20-minute call.

  • Goal, audience and a one-page plan
  • Your site, store, app or workflow, built with AI tools
  • A context file that tells AI tools about your business
  • Prompts and playbooks for everyday changes
  • Hands-on sessions for you and your team
  • Thirty days of support while you take over
Start with a 20-minute call

Enterprise teams

Build, train and scale

For companies that want AI in how they build and run digital products. We choose a pilot, build it with your people, then turn what worked into standards, training and guardrails across teams.

A pilot in six to ten weeks, then rollout at your pace. Scoped per programme.

  • Opportunity map and pilot choice
  • A pilot site, store, app or process, built with your team
  • Design system rules AI tools can follow
  • Shared context for your brand, products and data
  • Workshops and role-based training
  • Guardrails for quality, privacy and review
  • Measures for speed, cost and quality
Book a scoping call

Every example, guide and glossary entry on this site is part of the training. Read the insights or browse the glossary before we talk.

Where to next

Industries

Sixteen fields, each with its own first question.

Find your field

Get cited by ChatGPT

Five changes AI search rewards.

Read the article

About Robert

Fifteen years in SaaS marketing and design.

Meet me

Got a site that should work harder?

Tell me what you want to build, a site, a store, an app or a process. I'll show you how we'd build it with AI and how your team takes it over.

Book a 20-minute callTry the free tools
Book a 20-minute call